
Designed As A Product
Built around what people come back to do, not a features list.
Web & Mobile Apps
App Principles

Built around what people come back to do, not a features list.

Shared components and clean APIs, so new features don't mean a rebuild.

Accounts, permissions and data handling designed in, not added later.

Analytics and crash reporting are in the first build, not a later phase.

Hosting and third-party costs estimated up front and tracked after launch.

Store updates, OS changes and new features handled by the team that built it.
Domains
Who uses it, how often and what they came to do — settled before a screen is drawn.
Reusable components, so the second year of features looks like the first.
Documented APIs the app, the website and your other systems can all share.
Sign-in, permissions and personal data handled properly from the first release.
Automated builds, tests and store submissions, so a fix ships in hours, not weeks.
Crashes, slow screens and failed payments surface to us before they reach reviews.
What We Build

One codebase where it fits, native where it doesn't, shipped to both stores.
Logged-in areas to book, pay, track orders and download documents.
The screens your staff use to run the app day to day.
Payments, messaging, maps, accounting and your existing systems.
Funnels and retention measured from the first release.
Store submissions, updates and fixes handled for you.
What Good Looks Like
| Dimension | App Assembled | Product Engineered |
|---|---|---|
| Design | Screens added per request | One design system, reused |
| Codebase | Two apps drifting apart | Shared code where it fits |
| Data | Copied between systems | One API, one source of truth |
| Releases | Manual, nervous, monthly | Automated, routine, weekly |
| Quality | Found in app-store reviews | Caught by monitoring first |
| Ownership | Agency holds the accounts | Store accounts in your name |
How We Measure It

Tracked per release, so a bad build is rolled back before reviews notice.

Measured on the mid-range phones most customers actually carry.

Whether people come back is the clearest sign an app earns its place.

Sign-up, checkout and booking flows instrumented step by step.

How fast an urgent change reaches users — kept short by automation.
Practice Map
User journeys, priorities and the core loop.
Screens, flows and a reusable design system.
Clickable versions tested before the build.
iOS and Android from one codebase where it fits.
Customer and admin interfaces in the browser.
Payments, messaging and existing systems.
Listings, reviews and release schedules.
Funnels, retention and feature adoption.
Fixes and features planned quarter by quarter.
Engagement Models

A clickable, testable version of the core journey in a few weeks — with a build estimate you can plan around.
The first release, shipped to the stores or the web, with analytics and crash reporting from day one.
A standing team for features, fixes and releases, planned quarter by quarter.
Why Verticals 8
Verticals 8 brings product design, mobile and web development, APIs, analytics and support under one team — which matters because an app only works when the people designing it understand how it will be run.
The same people who build the app help release it, measure it and improve it — removing the hand-off gap where most apps quietly stall.
Inside Web & Mobile Apps
Frequently Asked Questions
Direct answers to what comes up most when evaluating an app build.
It depends on how often the same person uses it and whether it needs something only a phone can do. We'll give you a straight answer on the first call — often it's the website.
Usually both, from one codebase. Where a feature needs native code, we write native code for that part.
We do: listings, screenshots, review guidelines and releases. The developer accounts are in your name.
Yes, after a short review of the code and infrastructure so we can tell you honestly what we're inheriting.
Hosting, store fees, third-party services and maintenance — estimated in the written scope before anything is built.