Web & Mobile Apps

Build The Apps Your Customers Come Back To.

Verticals 8 designs, builds and runs customer apps, portals and dashboards — on iOS, Android and the web — with the APIs, analytics and support that keep them healthy after launch.

App Principles

The Launch Determines How Well Everything After It Runs.

Most apps are judged a year after release, when the second wave of features arrives. We design, build and measure for that moment — as one product rather than a list of features.
A phone with a heart badge and a returning arrow

Designed As A Product

Built around what people come back to do, not a features list.

A phone built from interchangeable component tiles

Built To Change

Shared components and clean APIs, so new features don't mean a rebuild.

A phone with a padlock, a key and a fingerprint tile

Secure From Day One

Accounts, permissions and data handling designed in, not added later.

A phone beside analytics tiles and a bug caught under a magnifier

Observable In Production

Analytics and crash reporting are in the first build, not a later phase.

A phone resting on a stack of coins beside a balance scale

Cost-Aware As It Scales

Hosting and third-party costs estimated up front and tracked after launch.

A phone with a life ring, a wrench and an update arrow

Supported Beyond Go-Live

Store updates, OS changes and new features handled by the team that built it.

Domains

The Six Foundations Of Every App We Ship.

Every customer app inherits the quality of what sits beneath it. When design, data, releases and monitoring are built separately, the product fragments. We build them as one.

Product Thinking

Who uses it, how often and what they came to do — settled before a screen is drawn.

Interface & Design System

Reusable components, so the second year of features looks like the first.

Backend & APIs

Documented APIs the app, the website and your other systems can all share.

Accounts & Data

Sign-in, permissions and personal data handled properly from the first release.

Release Pipeline

Automated builds, tests and store submissions, so a fix ships in hours, not weeks.

Monitoring

Crashes, slow screens and failed payments surface to us before they reach reviews.

What We Build

What We Build Into Every App.

The disciplines required to design, ship and run a customer app — delivered as one practice rather than bought as separate services.
A phone and a laptop sharing the same interface cards

iOS & Android Apps

One codebase where it fits, native where it doesn't, shipped to both stores.

Customer Portals

Logged-in areas to book, pay, track orders and download documents.

Admin Dashboards

The screens your staff use to run the app day to day.

APIs & Integrations

Payments, messaging, maps, accounting and your existing systems.

Analytics & Reporting

Funnels and retention measured from the first release.

Release & Support

Store submissions, updates and fixes handled for you.

What Good Looks Like

An App Assembled Vs. A Product Engineered.

Every business ends up with screens and features. The difference is whether they were engineered into a coherent product — or accumulated one request at a time.
Comparison of an assembled app and an engineered product
DimensionApp AssembledProduct Engineered
DesignScreens added per requestOne design system, reused
CodebaseTwo apps drifting apartShared code where it fits
DataCopied between systemsOne API, one source of truth
ReleasesManual, nervous, monthlyAutomated, routine, weekly
QualityFound in app-store reviewsCaught by monitoring first
OwnershipAgency holds the accountsStore accounts in your name

How We Measure It

An App Is Measurable.

An app is only working if it moves real signals. These are the ones we build toward and review with you.
A phone with a shield, a smooth line and a rollback arrow

Crash-Free Sessions

Tracked per release, so a bad build is rolled back before reviews notice.

A phone lighting up beside a stopwatch

Time To First Screen

Measured on the mid-range phones most customers actually carry.

People gathering around a phone with a returning arrow

Weekly Active Users

Whether people come back is the clearest sign an app earns its place.

App screens stepping down into a funnel

Funnel Drop-Off

Sign-up, checkout and booking flows instrumented step by step.

A phone on a track moving toward an app store tile

Fix-To-Store Time

How fast an urgent change reaches users — kept short by automation.

Practice Map

The Practices That Make Up An App.

Each practice goes deeper into one layer of the product, but they're delivered as one operating model — not a menu of isolated services.

Product & Design

Discovery

User journeys, priorities and the core loop.

UX & UI Design

Screens, flows and a reusable design system.

Prototyping

Clickable versions tested before the build.

Build & Platform

Mobile Development

iOS and Android from one codebase where it fits.

Web Portals

Customer and admin interfaces in the browser.

APIs & Integrations

Payments, messaging and existing systems.

Release & Growth

Store Management

Listings, reviews and release schedules.

Analytics

Funnels, retention and feature adoption.

Product Support

Fixes and features planned quarter by quarter.

Engagement Models

Three Ways To Build Your App

From a read on the idea to a shipped product and a standing team — most engagements move through all three.
Three pedestals holding a wireframe phone, a working phone and a launched phone

App Prototype

A clickable, testable version of the core journey in a few weeks — with a build estimate you can plan around.

Version One

The first release, shipped to the stores or the web, with analytics and crash reporting from day one.

Product Team

A standing team for features, fixes and releases, planned quarter by quarter.

Why Verticals 8

One Team. Idea To App Store.

Verticals 8 brings product design, mobile and web development, APIs, analytics and support under one team — which matters because an app only works when the people designing it understand how it will be run.

The same people who build the app help release it, measure it and improve it — removing the hand-off gap where most apps quietly stall.

What You Can Count On

  • Shipped products, including Contato on iOS, Android and web
  • An honest answer on whether you need an app at all
  • Weekly builds you can install on your own phone
  • Store accounts and code in your name
  • Updates and new features after launch

Frequently Asked Questions

Questions Buyers Ask.

Direct answers to what comes up most when evaluating an app build.

01. Do I need an app, or just a better website?

It depends on how often the same person uses it and whether it needs something only a phone can do. We'll give you a straight answer on the first call — often it's the website.

02. iOS, Android or both?

Usually both, from one codebase. Where a feature needs native code, we write native code for that part.

03. Who handles the App Store and Play Store?

We do: listings, screenshots, review guidelines and releases. The developer accounts are in your name.

04. Can you take over an app someone else built?

Yes, after a short review of the code and infrastructure so we can tell you honestly what we're inheriting.

05. What does it cost to run after launch?

Hosting, store fees, third-party services and maintenance — estimated in the written scope before anything is built.

Build The App Your Customers Come Back To.